In this video, I talk about how to fix Facebook ads. Since Facebook ads is an auction platform and there’s alot of advertisers relative to the amount of ad space, fixing ads is inevitable.
I start by explaining how the Facebook auction works and why most campaigns seem to “stop working”, starting with good results and then dying out.
Then, I explain how you can deal with these challenges by testing more and finding new audience-creatives that work. In my experience, continually testing and cycling new creatives is the key to continually winning the FB auction – in addition to some other methods nobody is quite talking about much.
Lastly, I share our “Process of testing” which is a list of the things I test with my creatives, ranked by the impact that it can have on your results.
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